FAQ about images and product presentations.

Not always. For some of our images, we use artificial intelligence (AI). This means some models, backgrounds, or mood images may be digitally generated.
When creating these images, we consciously choose people with realistic body types and natural proportions. We want to showcase our collections in a way that's relatable and inspiring for a broad audience, without pursuing unrealistic beauty ideals.
Whether an image is made with a real model or with AI, our goal remains the same: to provide the most honest and realistic representation of our clothing possible. The products you see are always based on the items we sell.

Yes. Some of our photos and visuals are created or supported with AI technology. We don't use AI to replace human expertise, but to bring our collections to life in an inspiring way. Thanks to this technology, we can showcase more outfits, combinations, and style inspiration than traditional photoshoots alone would allow.
The choice of clothing items, the composition of looks, the styling, the locations, and the overall vibe of the images are still determined by our own fashion experts. Their expertise and sense of style form the foundation of every image we create. For us, AI is a tool to better inspire customers, while the creative direction and content always stem from our team's expertise.

The clothing items you see are based on the products we sell. We strive to represent colors, materials, prints, and other product details as accurately as possible. Since some images are digitally created or edited, there may occasionally be slight differences. This usually relates to lighting, screen settings, or image editing.

Unsure about a color, material, or detail? Feel free to contact our customer service or visit one of our stores. Our staff will be happy to assist you.