When did the Brooklyn story begin?

Brooklyn was founded in 1972 , right in the middle of a period of cultural and fashion renewal. Brooklyn tapped into the youth culture and immediately became a trendsetter in Belgium.

Who is the founder of Brooklyn?

Brooklyn was founded by Lieven Descamps , with the vision of bringing the American denim culture to Belgium and catering to the fashion needs of the youth .

Where was Brooklyn's first location?

Brooklyn's first location opened in Kortrijk , a strategic spot that allowed us to quickly embrace modern fashion.

How did Brooklyn distinguish itself from other clothing stores in the '70s?

Brooklyn stood out with a non-conformist , rebellious clothing style that perfectly matched the youth culture of the '70s. Denim was the star, but we also brought a fresh breeze to the fashion world.

How many stores does Brooklyn have today?

Today, Brooklyn has eight stores spread across West and East Flanders . The stores are located in Kortrijk, Roeselare, Brugge, Knokke, Oostende, Waregem, Gent & Nieuwpoort. Brooklyn remains a staple in the fashion world, true to our roots.

What is Brooklyn's current baseline?

The current baseline is ' Brands & Pants '. The emphasis is on top brands and the focus on pants, our niche since the founding. The original baseline was ‘Passion for Fashion’ .

Which clothing brands were popular in the first Brooklyn stores?

In the early years, brands like Levi's, Wrangler, and Lee were very popular. These brands, known for their quality and denim, perfectly matched the fashion needs of Belgian youth.

How does Brooklyn contribute to the connection with the city?

By placing our stores in the heart of cities, Brooklyn remains an integral part of city life and allows us to quickly respond to the latest trends.

How does Brooklyn stay innovative in the fashion industry?

Brooklyn stays innovative by quickly picking up on trends and embracing technologies like a webshop and digital systems, which helped us stay ahead of the competition.

How has Brooklyn used technology to grow?

Brooklyn introduced a digital stock system in the late '70s, which was unique at the time. Later, it became a pioneer with a webshop , allowing it to reach customers even better and be ready for the future.

How many family members currently work in the family business?

Two of Lieven and Rita's children, Eef and Ubbe , actively work in the company. They ensure the continuity of the family tradition while bringing in fresh ideas and innovation.

Where does the name 'Brooklyn' come from?

The name Brooklyn comes from the iconic neighborhood in New York , but it was more than a reference to America . It was a clever marketing choice, with the alliteration between ‘ broek ’ and Brooklyn, giving Kortrijk its own 'Brooklyn'.

Our story

At Brooklyn, we make fashion accessible in a sustainable and responsible way, with respect for people and the planet. Expertise, quality, and customer focus are central to everything we do. By focusing on slow fashion, fair trade, and innovative retail concepts, we remain a pioneer in the industry. As a family business, we combine tradition with modern technology, always with a strong focus on the environment. Below, we take you through our story.

When did the Brooklyn story begin?
Brooklyn was founded in 1972, right in the middle of a period of cultural and fashion renewal. Brooklyn tapped into the youth culture and immediately became a trendsetter in Belgium.
Who is the founder of Brooklyn?
Brooklyn was founded by Lieven Descamps, with the vision of bringing the American denim culture to Belgium and catering to the fashion needs of the youth.

"I opened Brooklyn in 1972 in Kortrijk, driven by a spirit of renewal and denim as fashion. Together with Rita, we grew, with stores in West and East Flanders and innovations like a digital system and a webshop. In 2017, we passed the torch to Ubbe and Chloé, who are now further developing Brooklyn. True to our roots, but ready for the future."

Where was Brooklyn's first location?
Brooklyn's first location opened in Kortrijk, a strategic spot that allowed us to quickly embrace modern fashion.

How did Brooklyn distinguish itself from other clothing stores in the '70s?
Brooklyn stood out with a non-conformist, rebellious clothing style that perfectly matched the youth culture of the '70s. Denim was the star, but we also brought a fresh breeze to the fashion world.

How many stores does Brooklyn have today?
Today, Brooklyn has eight stores spread across West and East Flanders. The stores are located in Kortrijk, Roeselare, Brugge, Knokke, Oostende, Waregem, Gent & Nieuwpoort. Brooklyn remains a staple in the fashion world, true to our roots.
What is Brooklyn's current baseline?
The current baseline is 'Brands & Pants'. The emphasis is on top brands and the focus on pants, our niche since the founding. The original baseline was ‘Passion for Fashion’.

Which clothing brands were popular in the first Brooklyn stores?
In the early years, brands like Levi's, Wrangler, and Lee were very popular. These brands, known for their quality and denim, perfectly matched the fashion needs of Belgian youth.

How does Brooklyn contribute to the connection with the city?
By placing our stores in the heart of cities, Brooklyn remains an integral part of city life and allows us to quickly respond to the latest trends.
How does Brooklyn stay innovative in the fashion industry?
Brooklyn stays innovative by quickly picking up on trends and embracing technologies like a webshop and digital systems, which helped us stay ahead of the competition.

How has Brooklyn used technology to grow?
Brooklyn introduced a digital stock system in the late '70s, which was unique at the time. Later, it became a pioneer with a webshop, allowing it to reach customers even better and be ready for the future.
How many family members currently work in the family business?
Two of Lieven and Rita's children, Eef and Ubbe, actively work in the company. They ensure the continuity of the family tradition while bringing in fresh ideas and innovation.
Where does the name 'Brooklyn' come from?
The name Brooklyn comes from the iconic neighborhood in New York, but it was more than a reference to America. It was a clever marketing choice, with the alliteration between ‘broek’ and Brooklyn, giving Kortrijk its own 'Brooklyn'.