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Fashion Focus: Trend Color Brown

Brown is the new black.
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Chocolate, espresso, cognac, caramel… This season, brown comes in every flavour — and we're loving them all. What was once the quiet, well-behaved neutral of your wardrobe has blossomed into a colour with serious fashion appeal.

For autumn/winter ’26, it's all about rich textures and tonal styling. The secret? Mix different shades and materials. Chocolate on chocolate, with a hint of caramel — more is more.

And while a full brown look instantly feels chic and luxurious, this season brown also loves to play with colour. Pair dark chocolate brown with powder pink or icy blue for an unexpected twist, or go for cream and butter yellow if you want to keep it soft and sophisticated.

The new neutral? Absolutely. Warm, chic and just a little less predictable than black: brown has proven it's much more than a passing trend. Invest in that perfect brown coat or chocolate knit and wear it now — and long after.


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Styling tip

Brown has proven it's much more than a passing trend.
Invest in that perfect brown coat or chocolate knit and wear it now!

Mix fabrics and textures

— New
Lyle & Scott - Dark Grey-Dark Brown 3-pack Premium Dress Socks
As low as 21.95
— New
Garzini - Beige Metal Trifold Wallet
As low as 59.95
— New
As low as 109.95
— New
Nümph - Dark Brown Lippa Straight Pants
As low as 99.95
— New
As low as 159.95
— New
BY BAR - Cognac Bella Belt
As low as 59.95
— New
BY BAR - Dark Brown Luna Belt
As low as 49.95
— 10%
— New
Element - Dark Brown Oak Sherpa Jacket
As low as 134.96 Regular Price 149.95
— 10%
— New
Element - Multicolor Oak Sherpa Jacket
As low as 134.96 Regular Price 149.95
— New
Dickies - Dark Brown Oakport Quarter Zip Sweater
As low as 69.95
— New
Element - Brown Relax 5 Corduroy Pants
As low as 89.95
— New
Lee - Dark Brown Breese Corduroy Bootcut Pants
As low as 99.95
— New
FARAH - Cognac Adam Loose Tapered Cord Pants
As low as 95.00
— New
Dickies - Dark Brown Gibsland Beanie
As low as 19.95
Service Works - Dark Brown Twill Waiter Trousers
As low as 85.00
— 10%
Carhartt WIP - Dark Brown Active Jacket
As low as 179.96 Regular Price 199.95
— 10%
Levi's - Dark Brown Relaxed Sherpa Jacket
As low as 134.96 Regular Price 149.95
Faguo - Camel Marly Sweater
As low as 95.00
ECOALF - Dark Brown-Light Blue Contrast Socks
As low as 19.95
Grace & Mila - Brown Beige Alban Pants
As low as 69.00
My Essential Wardrobe - Dark Brown Lance Barrel Jeans
As low as 129.95
Fred Perry - Dark Brown Merino Wool Sweater
As low as 179.95
As low as 26.95
MSCH COPENHAGEN - Dark Brown Hope Icon Beanie
As low as 39.95
As low as 39.95
Loreak - Dark Beige Bana Pants
As low as 129.95
As low as 99.95
As low as 39.95
As low as 39.95
As low as 39.95
As low as 39.95
My Essential Wardrobe - Dark Brown Ava Wide Jeans
As low as 119.95
— 10%
As low as 143.96 Regular Price 159.95
— 10%
Iriedaily - Brown Hafen Jacket
As low as 143.96 Regular Price 159.95
As low as 85.00
— 10%
As low as 179.96 Regular Price 199.95
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