Hello Twelve Ounce!

It was high time. After more than 50 years of selling, fitting, comparing and advising on trousers, we're finally launching our own line of premium essentials for men. Twelve Ounce brings jeans and shirts together in a collection centerd on craftsmanship, comfort and simplicity. Two jeans fits, three washes and six shirt fits, complemented by a range of fabrics and colors. Designed to help you look your best every day.

Born from over 50 years of trouser know-how

“After more than 50 years of experience in jeans, we know very well by now what makes a good pair of trousers. Which fit works, which details make the difference and above all: what our customers feel good in. We wanted to bring that knowledge together in our own jeans line. With Twelve Ounce, we translate everything we've learned over the years into two fits, each with its own character. Jeans that fit well, are comfortable to wear and are made to last.”

— Ubbe Descamps & Chloé Van Gele, managing directors of Brooklyn and founders of Twelve Ounce

Positive minds in sharp looks

The entrepreneurial couple carry their own positive mindset through into Twelve Ounce. Positive minds in sharp looks sums up that philosophy: what you wear affects how you feel. A pair of jeans that fits well doesn't just offer comfort, it also gives you confidence. That idea is the foundation of Twelve Ounce: clothes you truly feel good in. The plus sign on the back pocket is an expression of that too. More than a graphic detail, the symbol stands for a positive mindset and the belief that the right jeans can literally give you a plus.

More timeless classics:

Combine stylish basics with modern finesse. Here you'll find clothing that never goes out of style and effortlessly takes any outfit to the next level.